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This will be the published folder from earlier.

Output name is where we specify the location of the published ad.

I’ll use a 300 X 250 pixel sized canvas to match my design, and a frame rate of 24. So start by creating a new HTML5 Canvas file in Animate. Publish Settingsīefore we get onto building the ad, it will be important to make sure our Publish Settings are specified correctly, partially because this allows us to preview our animations properly. They’re going to be used as the source images for our published ad next. Save these images into the published folder you created earlier. Now your images are way lighter, which will go a long way in keeping your overall ad size down. Compress every image asset that you export. In this example, I was able to compress my assets to 47% of their original size. It’s pretty much magic, but the result is often an image at half the file size of the original with a negligible visual difference.

There’s a paid photoshop plugin or a free website ( ) that you can use to accomplish this. There are no shortage of ways to accomplish this, but I use TinyPNG for now. Adequate image compression is key to this process. So important that it deserved it’s own heading. Isolate every image that you want to animate Image compression

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pngs, and my full pink background image with the banana is a. In this example all of my text and my CTA (advertiser speak for button) are exported as. jpgs in Photoshop, so if you’re in a pinch you can sacrifice image quality to meet the file size restriction. You can squeeze out a lot of room by adjusting the quality of your. jpgs, as this appears to be a good middle ground between quality and file size. png, but if it has a wide array of different colours (like any photograph), export it as a. If it is only a handful of colours, export it as a. For everything else, you’ll want to first determine how complex the asset is. Everything with a transparent background should be trimmed (excess empty space cut out) and exported as a. Next you’re going to want to export your assets.

PIXEL TOOLS ANIMATE CC SOFTWARE

So, start with laying out your ad in your design software of choice. I don’t rely on web fonts, I find they’re just too large for this use case. Even a heavy majority of my text is exported as images from Photoshop.

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If it’s all flat and simple, you might get away with it, but if you have any depth or use effects, it adds too much code to the html file, resulting in too large a file. I find that if you build your design elements inside of Animate itself, it will often result in too large a file size. I’ll often lay out my ads using Photoshop, and then export my assets from there. psd, etc.), your Animate file (.fla), as well as a new folder called published which will house the final ad files, and usually an additional folder for your source assets (like stock imagery, logos, etc.), I called mine material. Inside of your root folder you will save your layout file (.xd. I recommend the following: Create a folder for your project. Planning and maintaining a directory structure for your files is going to help you stay organized, and will be important to publishing the finished ad.

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You can download the template at the bottom as well if you’d like.

I’ll show you my process and talk you through the difficulties of building a template. You need a starting point for every project with some of your key features already in place so that you don’t have to duplicate those steps every time.

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The importance of templatesīuilding a good series of templates for your various ad sizes is crucial to reproducing this if you plan on authoring these ads regularly. You can even cram it full of animation if you want, not that you should. I assure you, with some foresight and tweaking, this is attainable. This can be a tough goal to meet and will turn many designers towards alternative solutions. Most ad networks require their standard programmatic display ads to be under 100kb once zipped. Ultimately our biggest hurdle is often going to be file size. That size constraint though… – Every ad designer ever This guide will cover setting up the environment, images, publishing template, and a few tricks to help out along the way. I’m going to assume you have a handle on animation already. Ad networks have some reasonably strict guidelines to comply with, but it’s all manageable. The kicker? It takes some configuration to get it all set up properly. This is a tool that can be wrangled just as well as Flash to provide a rich animation authoring environment. Ultimately it’s Flash but with a decent handle on exporting your animations in HTML5 format, which I think is excellent. It’s a great tool with lots of potential.